We are, without a doubt, not living in the idyllic world of the fifties anymore. The world where you would go outside and just see your neighbor and say ‘how do you do’ and then drive a few blocks down to the corner store to get your bread and to hear the latest town gossip. The world where you had one, and most likely only one, hardware store within reasonable reach. The world where the accusation of being communist is the worst thing that you could possibly have done to you and your character. Yes, that world.
The fact is that when all is said and done, you are going to find that you are going to be very likely to want to look into what you can do to expand your business’ ability to reach people, not to limit your circle of influence to the people in your town or suburban hamlet or what have you. That fifties model of doing business, the one that Hank Hill of King of the Hill likes to cling to, where you have a ‘guy’ who does this and that for you, an electronics guy, a car guy, etc.? That is not an effective way to go out and pick the things that you want and to get a decent price, and that being the case, it is not an effective way for you to run your business.
You need to be out there, you need to be competing, you need to be showing the world that you have products to offer and that they are both good products and high quality ones. You need to make sure that you are going to be able to compete on the internet, too, and that is really what I would like to talk to you about today, what you can do to make sure that you are going to be able to get the most out of your internet presence when you are working with a professional web designer. Truth be told, if you are looking to make sure your business will be able to compete, it is about time that you invest in the help of a web designer, because more likely than not you do not have the know how to make sure that you can design said website for yourself, as if you did have such a group of people on hand, you probably wouldn’t be reading this and would be already having fun selling people things on your website. Crazy but true!
So, when it comes to hiring someone to help you get online, here are just a few things that you are going to be wanting to look for.
1. Someone who can make a working site
You know, when you hire someone to do an art project for you, you look at their prior work. When you hire someone to make a custom guitar or firearm for you, you look to their prior work. And websites are the same. If they show you the websites that they have made, and things are not working on them, or there are links that don’t come up? Probably a good indicator that you should be bailing on them and then going to another web developer for your needs.
2. Someone who can make a good looking site
Now, you don’t just want a website that will work. You want to make sure that you get a website that will also look good in the long run. You need a website that is going to be able to be used for the near future, to be able to be used with pretty much any kind of device that may be used to access it, and this being the case, if you are looking to make sure that you will be able to get this, you need to work with someone who knows about aesthetics when you hire a web designer.
3. Someone who can make the site what you need
We all have different needs for our website, and the fact is that some people need to have a site that they can sell through, while others just want to use their site as a display piece to get in the door. For example, a restaurant is probably not going to be selling me a Quiche or something across the country. But if I’m looking to buy something that will allow me to make my computer work the way I like, yeah, you can probably ship it to me. Web designers can help you find what you need for your website and put it together so that it will work properly.